Quick Fixes pt. 1

When I look at a potential partner or client website, often my first check is the footer. When I see ©2009 or  even earlier, red flags go off in my mind. I decided to research further why that copyright footer is there, and what exactly it means.

  1. The copyright symbol is used to indicate the last major update to content. So technically ©2009 may be appropriate for your site, but if content is that old, perhaps it’s time for an overhaul.
  2. The symbol often precedes a date range, with first publication date through the current year. This indicates that the website has been online and published over […]
June 29th, 2015|Consulting, Free Advice, Websites|

Benefits of Centralization

Recently, I was asked to present to a committee of a member-based organization about the benefits of centralizing processing. I thought I would share what I said:

  • Create a single repository of data; track all member info from the same place
  • Ease of training – can have back-ups and support easily brought up to speed
  • Single system – no replication or duplication of work
  • Standardized messaging to members
  • Flexibility – can easily alter or update procedures as times change
  • Transparency of the process
  • Control of process – mitigate or eliminate risk
  • Member retention – easily automate renewals etc.
  • Scalable as needs change
June 25th, 2015|Free Advice, Non-profits|

Free Advice

I go out a lot. I also live by the maxim that my brand and I are the same thing – I “show up as me” to all the events I go to. Often, when people learn that I am a consultant, they want free advice about their business. I’m usually pretty happy to give it to them, given that I like helping people and I’m all about sharing knowledge.

Recently, I have encountered what seems like a really unusual number of people who don’t really know what they do. Yes, they say “I’m a lawyer” or “I’m a designer” […]

June 13th, 2015|Free Advice, Unique Selling Proposition|

Origin Story

Why a consulting firm? Why now?

I’ve been working, mostly in small businesses, since quite a while ago – my professional career is old enough to legally drink or responsibly have kids. When I was taking a break from college, I started working with my parents at what was then called Ross Yockey Communication. I did everything from networking the computers to transcribing endless hours of footage for corporate training videos to planning client events.

I loved what I was doing, and I loved working with my family, but I hated where I was doing it. I had the opportunity to work […]

June 1st, 2015|Consulting, Life Story|