I go out a lot. I also live by the maxim that my brand and I are the same thing – I “show up as me” to all the events I go to. Often, when people learn that I am a consultant, they want free advice about their business. I’m usually pretty happy to give it to them, given that I like helping people and I’m all about sharing knowledge.

Recently, I have encountered what seems like a really unusual number of people who don’t really know what they do. Yes, they say “I’m a lawyer” or “I’m a designer” […]